How Digital Payments Will Unlock Massive Latent Demand in Consumer Banking
Digital payments platforms have the potential to reposition in customer perception the previously mechanistic and neutral payments function onto an enhanced level of interactivity and experience. The ability of digital payments platforms to connect the transaction with real-world customer wants and needs, tracking the customer journey and connecting the customer and transaction with the end-merchant, points to a new and vastly more rewarding revenue model for payments facilitators.
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