Issue One: Europe
Country case studies: Turkey, France, Ireland
Company case studies: Klarna, Garanti Bank, Barclays Bank
The credit cards industry in EU has been quite stagnant over the last five years. Most of the growth in this region has been in the UK and Turkey; which are the largest credit cards market in EU. The payments industry in EU has seen enormous disruption with the advent of PSD2, GDPR and the rise of fintechs. The sheer diversity of EU is mind boggling – we have countries like Germany that show no affinity towards credit cards but heartily embrace the fintech revolution. The Scandinavian countries are heading to a 'Cashless Society', but with a low appetite for credit cards.