MasterCard reorganises to target Middle East and Africa

MasterCard has appointed Anna Jones to the newly created role of area head for Southern Africa as part of the payment network’s drive to better serve its customers.
 
The position has been created as part of a organisational restructure by MasterCard of its Middle East and Africa division leading to the creation of four distinct areas.

They are the Middle East, North Africa and Levant, Central Africa (including East and West Africa) and Southern Africa.

Jones said that MasterCard will follow a three-pronged business strategy in these areas that will aim to provide simple and secure electronic payment solutions to consumers and customers across Southern Africa.

“This involves growing our core business of debit, credit and pre-paid products; diversifying into new geographies and new customer segments such as government and telecommunications companies; and building new businesses in eCommerce, mobile, and information services,” she added.

“At the same time we want to use our role as an organization at the Heart of Commerce to deliver a real and positive benefit to society.”

Jones has spent most of her career in the consulting industry, working across a broad spectrum of industries including financial services, consumer goods and telecommunications.

“Jones will undoubtedly bring a fresh perspective on the local payments industry at the helm of MasterCard’s local operations,” said Michael Miebach, MasterCard division president for the Middle East & Africa.

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