Effective card marketing involves more than just customer relationship management aimed at using customer data. It strives to create a customer base that is loyal, interested, and profitable

How new players are bringing new technology and products into the landscape of the payments industry and changing the competitive environment forever

Identifying the right partners and developing the right relationship is key to success

Building a successful credit card business is more than an isolated task. It requires understanding how the programme fits into the larger group business

M-commerce through rich data analytics will be the foundation of the business case in the emerging mobile payments environment

In no other consumer lending product is finding the trade-off between risk and reward so critical to profitability. Credit cards are typically high margin products and as such are not the borrowers’ best choice for planned borrowing with regular repayments. The attraction of the credit card to the customer is not only its almost universal acceptance but also its flexibility in spend and repayment obligations