Serverside Group, which specialises in card personalisation, has joined forces with Newcastle Card Solutions and Quantum Card Services to deliver customised prepaid gift cards to the UK market for the first time.
The personalised prepaid products, which are the first of their kind in the UK, can be customised on the internet, allowing customers to upload their own image or choose a design from the gallery provided.
Newcastle Card Solutions, a subsidiary of Newcastle Building Society that specialises in prepaid card programmes, is offering the customisation option to all prepaid companies.
Customisation is also becoming a feature of the US prepaid cards market and US prepaid card solutions provider TransCard has developed an application called FotoCard that allows cardholders to upload their own photos to the card design.
TransCard is a provider of prepaid and debit cards on the MasterCard, Discover, Star and Pulse networks. The company says it is the first to customise prepaid cards in the US market.
Craig Fuller, TransCard’s CEO, said: "FotoCard gives cardholders the choice in their card designs - making their experience more individualised and driving increased cardholder adoption. This solution is two-fold: perpetuating the top-of-wallet usability of prepaid cards by cardholders and increasing the brand visibility of the client."
Issue: 2010/28 Date: 20 Jul 2010
Visa drives prepaid marketing campaign
Visa Inc. has made a concerted effort to promote the use of prepaid cards in the US through a marketing campaign that shows the benefits that prepaid cards can have for under-banked consumers.
Issuers miss out on debit opportunities
Banks could do a lot more to develop their debit programmes and make them more valuable propositions for themselves and their customers, according to new research.
SK Telecom teams up with Japanese telecoms providers
Korea’s SK Telecom has partnered with Japanese telecommunication players KDDI and Softbank Mobile to develop cross-border near-field communication (NFC) payments.
UK contactless roll-out gathers pace
Two retailers in the UK have introduced contactless payments after joining forces with Barclaycard.
Visa focuses on security awareness
Visa Inc. has taken a number of steps to improve security awareness about payments made on its international network.
MasterCard reaches Heartland agreement
MasterCard has reached an agreement with issuing banks over how to settle claims relating to the 2008 Heartland Payment Systems security breach.
PULSE launches PIN debit for E-commerce
Debit network PULSE, which is part of Discover Financial Services, has launched the use of PIN codes for online transactions in an attempt to reduce fraud and chargebacks.
Downloads
Lafferty Cards Insider - intelligence to bank on for the global cards & payments industry
Lafferty Retail Banking Insider - intelligence to bank on for the global retail banking industry
Click here to view a complimentary issue of Lafferty Cards Insider
Click here to view a complimentary issue of Lafferty Retail Banking Insider
